Internet Professional Association

Events

Digital Marketing 2.0 Conference
　

Co-organized by Pacific Conferences Pte Limited, Digital Marketing 2.0 Conference will be held on 5-6 March 2007 at Singapore & 7-8 at Hong Kong. iProA is one of the supporting organizations of this event and iProA Member can enjoy 10% discount off of registration fee.

Social networking sites, podcasting, tagging, RSS, consumer-generated content? Yes, you’re hearing the 2.0 buzz. Techie hype or no, today’s consumers are fast taking over control of the same spaces and media that brands and companies use to carry their message, digitally, that is. The deal for marketers is to capture the myriad opportunities online and leverage existing networks to ping the willing consumer. Launch your marketing strategy on the virtual gamefield and connect with your likeliest leads, with trackable results.

Is your vision set on the digital medium’s limitless potential for true integration of traditional and new media? Do you wish to tap the marketing power of the connected medium, or revamp your digital marketing strategies for greater consumer involvement? Are you equipped with the available metrics and web analytics that define the usability and effectiveness of the online medium? Is your brand seeking to unleash its advocates waiting in the intricate www?

In tune and step with current marketing trends and challenges, this is a must-attend event for all marketers and professionals staying abreast with the Web 2.0 wave. Walk the talk with digital marketing experts and veterans and hear from awesome case studies: BBC, eBay, Lenovo, SCMP.com, General Electric, Yahoo!, Google, Factiva etc., definite to fill you up with the latest marketing know-how in the digital scene! We bring you marketing insights on how to mix digital channels and new media that will power-up and extend the reach of your marketing campaign. Glean tips on how to excite and convert your leads into brand advocates, whilst staying on track with marketing objectives with a focused e-metrics approach.

The conference details are as follows:

Date & Venue:	5-6 Mar 2007, Grand Copthorne Waterfront Hotel, Singapore and
	8-9 Mar 2007, The Excelsior, Hong Kong

Language:	English

Fee:	Singapore's Conference:	SGD $2195 for Public

		SGD $1975.5 for iProA Member

	Hong Kong's Conference:	USD $1495 for Public

		USD $ 1345.5 for iProA Member

Deadline:	5 March 2007

For registration, please click here. If you want to learn more about the event, please click here.

Should you have any enquiries, please contact Ms. Xerene Ng at Tel: (65) 6372 2201 or email to xerene@conferences.com.sg

Internet Professional Association
Tel: 2778 0040 Fax: 2778 0032 Email: iproa@iproa.org URL: www.iproa.org
　