Digital Marketing Series: Content Creation & Distribution Seminar
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The killing secret to forging a distinctive identity

Dear {first_name,"Sir/Madam"},

You are invited to join the Digital Marketing Series - Content Creation and Distribution Seminar, which will be held on 24-25 April 2012 at Regal Kowloon Hotel.

This seminar aims to inspire you in producing and sharing informative, relevant, and valuable content on digital platforms. It brings together the concept which is to entertain, enlighten, and enrich our audience by providing ideas and solutions, and helping them lead a successful and productive career and lifetime. This is the knowledge of understanding what your customer is hunger for, so you create content and engage with your target audience.


Insights of Marketing Essentials in Hong Kong

Incorporate 'Content' into business is a globally desirable marketing strategy - Words matter, Write differently


Content Creation, Integration and Distribution

Enrich your knowledge to build a unique marketing approach - Right Content, Right Consolidation and Right Channels


Social Media

Evolve potentiality for your content being socially transformed on wireless mobile network


Thought Leadership

Develop brand identity and customer loyalty on trust - Give a good reason to keep your customers coming back


Demand Generation

Nurture your customers with compelling messages to draw them into the big idea, and ignite their interest in your business


C-People & Burson-Marsteller

Comprehend how market works with Content invariably, and interact with more potential customers


You will learn How to:
  • Succeed in creating, integrating and distributing content
  • Inspire your customer by ideas, keep nurturing and motivate them into your steps
  • Engage customers with the enrichment of knowledge and experience
  • Develop business and drive revenue by content


Who should attend:

This intensive seminar has been developed specifically for directors, managers, consultants, strategists, specialists, advisers and copywriters for:


  • Digital Marketing
  • Content Marketing
  • Online Marketing
  • Creative Marketing
  • Inbound Marketing
  • Integrated Marketing
  • Online Communication
  • Demand Generation
  • Brand Development
  • Public Relations
  • Media & Publications

Expert Facilitators

Diederik Heinink
Founder / Managing Director
C-People Limited

"The future of marketing is called content"


Zaheer Nooruddin
Digital Chief Marketing Officer (Asia-Pacific)
Lead Digital Strategist (Greater China)

"Content creation and integration is without doubt one of the most important topics in Digital Marketing today. In the Attention Web era, Brands must learn to differentiate their marketing programs and campaigns with better branded and user-generated content than ever before. So too must agencies and suppliers transform their services to accommodate this paradigm shift in digital brand and product marketing. Indeed, content is king in Digital Marketing - and the future of companies' success with reaching and engaging consumers through to purchase intent, sales and customer satisfaction lies in their superior grasp of content marketing strategy in the digital age."


Looking forward to seeing you at the seminar!
Allison Hung
Project Manager

Digital Marketing Series - Digital Marketing Strategy and Campaigning Seminar

for the Financial Sector is ideal for any marketer in financial businesses who tends to improve their knowledge of digital marketing campaign planning and implementation.
Join us on 17 – 18 April 2012!


Media Partners:

Competitiveness Diagnostic and Improvement Skills training for IT Professional to become a Consultant
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Call for Entries - HKICT Awards 2012: Best Green ICT Award
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The 3rd BankTech Executive Summit 2012
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  Home   l   Agenda   l   Speakers   l   Sponsors   l   Registration   l   About MIG


With the wildly gyrating stock markets, slipping consumer confidence, and the ongoing drama of the eurozone sovereign-debt crisis, the global economic outlook for 2012 is uncertain. How can Financial Institutes leverage technology and innovation to drive growth in the current economy while responding to the tighter compliance requirements and the ever-increasing customer expectation? At The 3rd BankTech Executive Summit 2012 carrying the theme of "The Future Vision of Banking & Financial Services", IT Executives from the region's major financial institutions, industry practitioner, and technology providers will share their vision on the Future of Banking & Financial Services, and speak on various trends, recent developments, solutions and best practices within the industry.

Conference topics highlight:

  • Technology & Innovation – The Future Vision of Banking & Financial Services
    • Security Challenges
    • Customer Experience
    • Core Systems
    • Rethinking the Data Center
    • The Mobile Revolution
    • Confronting the Big Data Era

  • Top 5 IT priorities for Asia Financial Industry in 2012
  • Creating Value through Technology Implementation
  • Technology: From Business Enabler to Core Banking and Finance Product
  • Driving Efficiency, Cost Improvement and Innovation Through Cloud Computing
  • An Overview of New Features of Basel III: How will it affect your Risk Management Policies
  • The Future of ITGRC: From Compliance to Business Risk Management
  • Developing Technology Disaster Recovery Plans to Ensure Critical Business Continuity
  • Managing Risk Across the Portfolio

Mr. Terick Chiu
Executive Partner, Gartner Executive Programs, North Asia

Mr. Ashley Veasey
CIO Hong Kong
Standard Chartered Bank

Mr. Thomas Parenty
Managing Director
Parenty Consulting Limited (Hong Kong)

Mr. G. V. Pathi
Head - Compliance & Security
AEON Credit Service (ASIA) Co. Ltd.
Mr. Michael K. M. Leung
Senior Vice President & CIO
China Construction Bank(Asia)
Mr. Sanker Narayan
Director, Equity IT APAC
Credit Suisse

Mr. Micky Lo
Director, I & TRG (APAC & EMEA) Regions
Deutsche Bank AG
Mr. Anil Mahtani
Executive Director, Chief Operational Risk Officer
ING Asia Pacific
Mr. Dennis Lee
Vice President, IT Governance and Control, Asia Pacific
Nomura International (Hong Kong) Ltd.

Mr. Ashok Kalyanswamy
CIO Asia Ex-Japan, Head of APAC Equities & Prime Services IT
Nomura Securities
Mr. Lewis Tam
Head of Information Security
Ping An Insurance (Group) Company of China
Mr. Patrick Raths
Director of IT
Swiss Reinsurance Company

Mr. Sandeep Mehta
Managing Director and Head of Technology Infrastructure, Asia Pacific
Mr. Ray Kan
Head of IT, Hong Kong
Allianz Global Investors Asia Pacific GmbH
Mr. August Chan
Head of Information Technology
CASH Group
and more......    
Fully supported by:

Complimentary Registration for first 150 Senior IT Executives from FSI End-User Side

Event Date:
9th February 2012 (Thu)

Hong Kong Convention & Exhibition Centre (HKCEC)

09.00 - 17.35
Registration starts at 08.30
General Enquiries
Phoebe Au
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852 3563 5864

Sponsorship and Speaking Opportunities
Paul Szeto
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852 3563 5076

Nicole Choi
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852 3563 5077

15th February 2012 (Wed)
Marriott Hotel, Singapore

Click for more details

Complimentary Registration for first 150 Senior IT Executives from FSI End-User Side

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Web Care Charter & Web Care Award 2011- 2012 - Call for Entry
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“Web Care Charter & Web Care Award 2011- 2012”

Thanks the support of 50 organizations, Web Care Charter Opening Ceremony was successfully held in October 2011. To sustain the iProA's momentum in digital inclusion, you are cordially invited to encourage to join the Web Care Charter as well as the Web Care Award 2011-2012 and produce no barrier websites for the people with disabilities. Kindly also refer your friends and clients to sign our meaningful Charter and participate in the Award. Please find the details as below:


Web Care Charter

Web Care Charter Program is a new flagship project of iProA sustaining the mission from Web Care Campaign. The objective of the Web Care Charter is to promote organizations to produce no barrier websites and e-applications through the collaborative efforts of NGOs, government, industry associations and business enterprises.
To join the Web Care Charter, an organization needs to commit at least of 2 of the following areas:


Produce No Barrier Website (i.e. at least get Jade Award in Web Care Award)


Develop software product / services specially for the Persons with Disabilities


Incorporate web accessibility principles when selecting vendors


Prefer IT professionals with web accessibility knowledge during recruitment


Supporting Web Care Charter through promotion, sponsorship or volunteering


Apply for the Web Care Award 2011 – 2012


Charter should be renewed annually


Application fee for Web Care Charter is free of charge but commercial organization needs to pay HK$500 if they wish to apply for Web Care Award

Enrolment Date for the Charter will be lasted to 31 March 2012. You can refer the Web Care Charter Application Form 2011 for details.


Web Care Award

Initiated by iProA in 2001, the Web Care Award has a mission to encourage both public service organizations and private business corporations to build no-barrier web sites. It is iProA’s belief that everyone in the community, including the physically impaired, should be given equal opportunities to learn and to make use of information and knowledge available on the Internet.

Each year, we have more than 200 websites participated in the Web Care Award. Based on different accessibility level, we will award websites in of Diamond Award, Ruby Award, Jade Award and Certificate of Merit. Developer Award will be granted to those web development companies who refer their clients or friends joining the Web Care Award. For details of each award, you may refer the Easy Guide to No Barrier Website as attached. The enrolment deadline for the Web Care Award 2011-2012 is 15 February 2012. You may refer our website ( for further details.


Grateful if your organization can recommend your members, and friends to join this meaningful program & award so that we can solicit the digital corporate responsibility work together. The application fee for Web Care Award is HK$500 and free of charge for non-commercial organization.


Let’s join Web Care Charter & Web Care Award 2011-2012!

Attached please find the application form for your perusal. Should you request more information about Web Care Charter & Web Care Award 2011-2012, please feel free to contact Ms. Keiy Ho or Mr. Justin Yip at 27780040 or by email 這個 E-mail 地址已經被防止灌水惡意程式保護,您需要啟用 Java Script 才能觀看


We are looking forward to having your continuous support in our collaborative endeavors.


Yours sincerely,



Witman Hung
Web Care Charter


Yvonne Wong
Deputy Convener,
Web Care Charter


Emil Chan
Deputy Convener,
Web Care Charter

1. Web Care Charter poster and application form
2. Web Care Award 2011-2012 poster
3. Easy Guide to No Barrier Website



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