The killing secret to forging a distinctive identity
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Dear {first_name,"Sir/Madam"},
You are invited to join the Digital Marketing Series - Content Creation and Distribution Seminar, which will be held on 24-25 April 2012 at Regal Kowloon Hotel.
This seminar aims to inspire you in producing and sharing informative, relevant, and valuable content on digital platforms. It brings together the concept which is to entertain, enlighten, and enrich our audience by providing ideas and solutions, and helping them lead a successful and productive career and lifetime. This is the knowledge of understanding what your customer is hunger for, so you create content and engage with your target audience.
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Highlights
Insights of Marketing Essentials in Hong Kong
Incorporate 'Content' into business is a globally desirable marketing strategy - Words matter, Write differently
Content Creation, Integration and Distribution
Enrich your knowledge to build a unique marketing approach - Right Content, Right Consolidation and Right Channels
Social Media
Evolve potentiality for your content being socially transformed on wireless mobile network
Thought Leadership
Develop brand identity and customer loyalty on trust - Give a good reason to keep your customers coming back
Demand Generation
Nurture your customers with compelling messages to draw them into the big idea, and ignite their interest in your business
C-People & Burson-Marsteller
Comprehend how market works with Content invariably, and interact with more potential customers
You will learn How to:
- Succeed in creating, integrating and distributing content
- Inspire your customer by ideas, keep nurturing and motivate them into your steps
- Engage customers with the enrichment of knowledge and experience
- Develop business and drive revenue by content
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Who should attend:
This intensive seminar has been developed specifically for directors, managers, consultants, strategists, specialists, advisers and copywriters for:
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- Digital Marketing
- Content Marketing
- Online Marketing
- Creative Marketing
- Inbound Marketing
- Integrated Marketing
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- Online Communication
- Demand Generation
- Brand Development
- Public Relations
- Media & Publications
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Expert Facilitators
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Diederik Heinink
Founder / Managing Director
C-People Limited
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"The future of marketing is called content"
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Zaheer Nooruddin
Digital Chief Marketing Officer (Asia-Pacific)
Lead Digital Strategist (Greater China)
Burson-Marsteller
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"Content creation and integration is without doubt one of the most important topics in Digital Marketing today. In the Attention Web era, Brands must learn to differentiate their marketing programs and campaigns with better branded and user-generated content than ever before. So too must agencies and suppliers transform their services to accommodate this paradigm shift in digital brand and product marketing. Indeed, content is king in Digital Marketing - and the future of companies' success with reaching and engaging consumers through to purchase intent, sales and customer satisfaction lies in their superior grasp of content marketing strategy in the digital age."
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Looking forward to seeing you at the seminar!
Allison Hung
Project Manager
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Digital Marketing Series - Digital Marketing Strategy and Campaigning Seminar
for the Financial Sector is ideal for any marketer in financial businesses who tends to improve their knowledge of digital marketing campaign planning and implementation.
Join us on 17 – 18 April 2012!
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